Mat Dryhurst’s Saga – make your embeddable videos fluid and context-relevant

Me, personally, I'm less interested in the profit aspect of this (though it's all good to aim at making things more fair) but I'm fascinated more by the possibilities it opens for making everchanging content that is different in different contexts. That opens so many creative and critical possibilities. It could raise context awareness, being like a inverse mirror/metaphor for our personalized spaces on social media.